Why you NEED a Brand Strategist (ME!)

You have a story.
Your business has a story.
Are you ready to tell it to the world?

Malorie Head Shot with Boss Lady shirt

You want to propel your business from
meh to magnificent,
stale to stunning,
stuck to stupendous
… you get the idea.
That’s where your brand and the strategy behind it come in.

You’ve taken this super scary leap into the cutthroat waters of entrepreneurship, and now you’re riding the waves trying to figure out how to keep your head above water.

A brand strategist is the lifeguard of the entrepreneur seas.

So, what IS a brand?

To sum it up: your brand is the look, feel, personality, and experience your client receives when interacting with your business. Your visuals, your voice, the FEEL of your business.

It is your story and your business’ story and where they intersect to create one incredible, amazing, unique experience.

Where’s the strategy?

Everything we do has a purpose. It can be as simple as getting a glass of water because you are thirsty. But, everything has a purpose. And just like in life, everything that is done in your business should have a purpose, especially when it comes to your brand. Every color, font, word choice, placement of text or images, etc. needs to be done with purpose. That is where the strategy comes in.

You could have the most amazing product or service in the world- but if nobody knows about it or sees it, sorry, honey, you ain’t gonna be selling anything.

Ok, enough of the technical crap, right?

Here’s the deal: What do I do? I take your brand and I dissect it down to the bare bones before I build it back up again into a brand that will not only last for years, but also truly represent you and your company. I use proven strategies from leading marketing professionals to build and implement programs for you that will help increase brand recognition, increase visibility, and in most cases increase profits.

Being an entrepreneur is not for the faint at heart. It takes passion, commitment, and a thick skin. But, sometimes having all the passion in the world isn’t enough to bring in the dough (and come on- no matter how much we say we do what we do cause we love it, we would love it even more if we made money while we do it, right?).

I take that one thing that makes YOU different and I make sure the world sees it.

But, Malorie, isn’t that what a business coach does? What makes you different?

Well, yes and no. Some business coaches do offer similar services. However, I ONLY offer branding and marketing strategy. I feel by only offering these services I can serve my clients better by allowing myself to only concentrate in those areas and gain as much knowledge as I can instead of trying to be a jack of all trades.

With a Bachelors degree in Digital Media from the University of Central Florida, and a (almost) MBA in marketing from Nova Southeastern University, I have the experience, knowledge, and training to back up every decision that I make within my business, as well as all suggestions I would make to yours. I combine my knowledge of marketing, branding, and design to create a truly unique client experience .

But, I can’t build your brand by myself. It’s a team effort. You + Me = brand success. And, it isn’t always pretty. My methods are proven to work, and I push my clients to their highest potential.

One Client’s bookings increased by almost 300% in less than a year.
Completely Organically.
No technical SEO mumbo jumbo.

So, are you ready for a no BS approach to your brand?

Ready to propel your business to the next level and build a brand you KNOW will bring in those ideal clients?

Let’s Chat!

3 + 10 =

Why you NEED a Brand Strategist (ME!)

You have a story.
Your business has a story.
Are you ready to tell it to the world?

Malorie Head Shot with Boss Lady shirt

You want to propel your business from
meh to magnificent,
stale to stunning,
stuck to stupendous
… you get the idea.
That’s where your brand and the strategy behind it come in.

You’ve taken this super scary leap into the cutthroat waters of entrepreneurship, and now you’re riding the waves trying to figure out how to keep your head above water.

A brand strategist is the lifeguard of the entrepreneur seas.

So, what IS a brand?

To sum it up: your brand is the look, feel, personality, and experience your client receives when interacting with your business. Your visuals, your voice, the FEEL of your business.

It is your story and your business’ story and where they intersect to create one incredible, amazing, unique experience.

Where’s the strategy?

Everything we do has a purpose. It can be as simple as getting a glass of water because you are thirsty. But, everything has a purpose. And just like in life, everything that is done in your business should have a purpose, especially when it comes to your brand. Every color, font, word choice, placement of text or images, etc. needs to be done with purpose. That is where the strategy comes in.

You could have the most amazing product or service in the world- but if nobody knows about it or sees it, sorry, honey, you ain’t gonna be selling anything.

Ok, enough of the technical crap, right?

Here’s the deal: What do I do? I take your brand and I dissect it down to the bare bones before I build it back up again into a brand that will not only last for years, but also truly represent you and your company. I use proven strategies from leading marketing professionals to build and implement programs for you that will help increase brand recognition, increase visibility, and in most cases increase profits.

Being an entrepreneur is not for the faint at heart. It takes passion, commitment, and a thick skin. But, sometimes having all the passion in the world isn’t enough to bring in the dough (and come on- no matter how much we say we do what we do cause we love it, we would love it even more if we made money while we do it, right?).

I take that one thing that makes YOU different and I make sure the world sees it.

But, Malorie, isn’t that what a business coach does? What makes you different?

Well, yes and no. Some business coaches do offer similar services. However, I ONLY offer branding and marketing strategy. I feel by only offering these services I can serve my clients better by allowing myself to only concentrate in those areas and gain as much knowledge as I can instead of trying to be a jack of all trades.

With a Bachelors degree in Digital Media from the University of Central Florida, and a (almost) MBA in marketing from Nova Southeastern University, I have the experience, knowledge, and training to back up every decision that I make within my business, as well as all suggestions I would make to yours. I combine my knowledge of marketing, branding, and design to create a truly unique client experience .

But, I can’t build your brand by myself. It’s a team effort. You + Me = brand success. And, it isn’t always pretty. My methods are proven to work, and I push my clients to their highest potential.

One Client’s bookings increased by almost 300% in less than a year.
Completely Organically.
No technical SEO mumbo jumbo.

So, are you ready for a no BS approach to your brand?

Ready to propel your business to the next level and build a brand you KNOW will bring in those ideal clients?

Let’s Chat!

4 + 1 =

Why you need a brand strategist